Hyundai is taking a step forward in the luxury and premium car segment; launching its upmarket executive car ‘Genesis’ ready to go on sale in April. From £47,995.00 as a basic list price.
The Genesis has already been on sale in the US for a while, the Korean brand has a bigger market presence over there so it would make more sense to offer bigger cars to the USA first.. However the company has decided to bring the Genesis to the UK in limited numbers and compete with established rivals such as BMW 5 Series, Mercedes-Benz E Class and Jaguar XF.
Genesis Design and Styling
The new Genesisis based on the latest design philosophy and it looks beautiful with its swooping and broad grille and clean lines down its flanks. A long wheelbase with minimal overhang offers a sophisticated look, whilst the cabin is large enough to accommodate occupants in comfort. The Genesis will be available in seven exterior colours with a choice of three interior trim colours. Its adaptive xenon headlights with high beam assist features enhance the Genesis’s look.
The ‘Genesis’ is the South Korean company’s first upmarket executive saloon car that will be offered in a single trim level, benefiting from alloy wheels, leather upholstery, two-zone climate control, satellite navigation, a reversing camera, a head-up display and a hands-free boot lid. An eight-inch touch screen controls the advanced infotainment system.
A range of automatic technologies are fitted to help the Genesis feel up to date. Four cameras around the cabin give a 360-degree view of the car, aiding the standard Rear Cross Traffic Alert system and Blind Spot Protection. The Genesis has a world-first cabin CO2 (carbon dioxide) sensor to monitor the cabin ambience to protect the driver from drowsiness.
What powers it?
The new Genesis will be offered in 3.8 litre V6 petrol-engine mated to an eight-speed automatic gearbox. It would be able to achieve 24.4 miles per gallon and accelerate from 0 to 62 miles per hour in just 6.8 seconds.
As we mentioned earlier, the Genesis will only be sold in a small quota, so if anyone is interested in getting the new Hyundai Genesis on lease, they should register their interest early on our website.
Hyundai’s vision for 2020
Alongside the Genesis announcement, the company has outlined growth targets for the next five years. The company is planning to launch several new models in 2015 including the new i20 Coupe, new i30, i30 Turbo and new i40. Hyundai expects to increase annual sales by a fifth, to 100,000 sales.
To achieve this sales record, the company has announced a total £48 billion investment in a new facilities and R&D department earlier this month.
This is reflective of their target gain a 5% market share in the UK, with long-term prospect of models consistently approaching a top-five sales position within each sector.