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The Infiniti story begins in 1985 with the formation of Nissan’s top secret “Horizon Task Force.” Its objective: to create a new performance luxury brand. Literally from scratch, the Horizon Task Force began working on an expansive vision, eschewing the simple re-badging of current vehicles to embrace a new luxury automobile ethic encompassing not only product, but the entire purchase and ownership process.
Led by visionary executive Carlos Ghosn, the company concentrated on reinvigorating the brand with an altogether new breed of vehicles – cutting edge rear-wheel drive or all-wheel drive designs. The results were, in a word, spectacular. To quote Carlos Ghosn: “Infiniti is not about doing what everyone else is doing. It is not about copying traditional, conservative notions of luxury. We will not try to be all things to all people, but everything to some people.” It is this sentiment that underlies Infiniti’s unrelenting passion for creating vehicles whose significance transcends their physical substance – a concept called Graceful Strength.
Infiniti Model Ranges
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