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Two letters establishing the credentials of automotive haute couture. The name of a brand that was born in Paris, the capital of refinement and avant-garde design. Today, as yesterday, the innovative spirit of DS is present in every new model leaving the workshops.
Pierre Boulanger, a visionary. An engineer by training, close to the Michelin family and CEO of Citroën. In 1938, he started the VGD project (voiture à grande diffusion or mass market vehicle) that paved the way for the DS 17 years later, five years after his death. DS bowed out in July 1975 at the end of a 20-year reign.
What is ahead for DS - the premium concept car DIVINE DS launched in 2014, created to show the future styling direction for the now standalone DS brand, as well as encapsulating all of the brand’s ideals into one vehicle. The BBC’s ‘Top Gear’ declared it ‘Bonkers’. The Divine is purely a concept, but you will be able to drive cars derived from it in the future.
DS Model Ranges
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